Consumer Behaviour The Indian Context Concepts And Cases
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Consumer Behaviour : The Indian Context (Concepts and Cases)
| Author | : S. Ramesh Kumar |
| Publisher | : Pearson Education India |
| Total Pages | : 350 |
| Release | : 2017 |
| Genre | : |
| ISBN | : 9332587965 |
Download Consumer Behaviour : The Indian Context (Concepts and Cases) Book in PDF, Epub and Kindle
Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
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With special reference to India.
