Consumer Culture Theory

Consumer Culture Theory
Author: Eric J. Arnould
Publisher: SAGE Publications Limited
Total Pages: 402
Release: 2023-08-19
Genre: Business & Economics
ISBN: 1529614430

Download Consumer Culture Theory Book in PDF, Epub and Kindle

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.


Contemporary Consumer Culture Theory
Language: en
Pages: 310
Authors: John F. Sherry
Categories: Business & Economics
Type: BOOK - Published: 2017-05-25 - Publisher: Routledge

GET EBOOK

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle
Consumer Culture Theory
Language: en
Pages: 425
Authors: Eric J. Arnould
Categories: Business & Economics
Type: BOOK - Published: 2018-06-30 - Publisher: SAGE

GET EBOOK

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities o
Consumer Culture Theory
Language: en
Pages: 402
Authors: Eric J. Arnould
Categories: Business & Economics
Type: BOOK - Published: 2023-08-19 - Publisher: SAGE Publications Limited

GET EBOOK

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that
Consumer Culture
Language: en
Pages: 254
Authors: Roberta Sassatelli
Categories: Social Science
Type: BOOK - Published: 2007-05-17 - Publisher: SAGE

GET EBOOK

'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the s
The Consumer Culture Theory of Brands
Language: en
Pages: 179
Authors: Robert Pennington
Categories: Business & Economics
Type: BOOK - Published: 2019-08-20 - Publisher: Cambridge Scholars Publishing

GET EBOOK

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong