Consumer Culture Theory In Asia
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Language: en
Pages: 254
Pages: 254
Type: BOOK - Published: 2021-12-27 - Publisher: Routledge
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2016-07-27 - Publisher: Springer
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to.
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2016-12-09 - Publisher: Emerald Group Publishing
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2018-06-30 - Publisher: SAGE
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities o
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: - Publisher: Routledge
