Contemporary Consumer Culture Theory
Language: en
Pages: 310
Authors: John F. Sherry
Categories: Business & Economics
Type: BOOK - Published: 2017-05-25 - Publisher: Routledge

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Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle
Consumer Culture Theory
Language: en
Pages: 425
Authors: Eric J. Arnould
Categories: Business & Economics
Type: BOOK - Published: 2018-06-30 - Publisher: SAGE

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Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities o
Consumer Culture Theory in Asia
Language: en
Pages:
Authors: Yuko Minowa
Categories: Consumer behavior
Type: BOOK - Published: 2022 - Publisher:

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"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity
Consumer Culture Theory
Language: en
Pages: 402
Authors: Eric J. Arnould
Categories: Business & Economics
Type: BOOK - Published: 2023-08-19 - Publisher: SAGE Publications Limited

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*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that
Advertising in Contemporary Consumer Culture
Language: en
Pages: 275
Authors: Hélène de Burgh-Woodman
Categories: Business & Economics
Type: BOOK - Published: 2018-03-31 - Publisher: Springer

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This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from con