Contemporary Direct & Interactive Marketing, 2/E

Contemporary Direct & Interactive Marketing, 2/E
Author: Spiller Lisa
Publisher: Pearson Education India
Total Pages: 508
Release: 2010-09
Genre: Marketing
ISBN: 9788131730997

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Contemporary Direct & Interactive Marketing, 2/E
Language: en
Pages: 508
Authors: Spiller Lisa
Categories: Marketing
Type: BOOK - Published: 2010-09 - Publisher: Pearson Education India

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Contemporary Direct and Interactive Marketing
Language: en
Pages: 0
Authors: Lisa D. Spiller
Categories: Direct marketing
Type: BOOK - Published: 2012 - Publisher:

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Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and
The Palgrave Handbook of Interactive Marketing
Language: en
Pages: 1070
Authors: Cheng Lu Wang
Categories: Business & Economics
Type: BOOK - Published: 2023-01-25 - Publisher: Springer Nature

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Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influenc
Contemporary Direct Marketing
Language: en
Pages: 0
Authors: Lisa Spiller
Categories: Direct marketing
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

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Unique in its incredible thoroughness, this is the most comprehensive direct/interactive marketing book on the market. Current and relevant concepts--customer r
Direct, Digital & Data-Driven Marketing
Language: en
Pages: 969
Authors: Lisa Spiller
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: SAGE

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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the