Contemporary Marketing Management for Tourism and Hospitality
Language: en
Pages: 0
Authors: Nikolaos Stylos
Categories: Business & Economics
Type: BOOK - Published: 2024-11-09 - Publisher: Palgrave Macmillan

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Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide
Generation Z Marketing and Management in Tourism and Hospitality
Language: en
Pages: 350
Authors: Nikolaos Stylos
Categories: Business & Economics
Type: BOOK - Published: 2021-05-24 - Publisher: Springer Nature

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly
Tourism and Hospitality Marketing
Language: en
Pages: 490
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
Marketing for Tourism and Hospitality
Language: en
Pages: 708
Authors: Alan Fyall
Categories: Business & Economics
Type: BOOK - Published: 2019-03-04 - Publisher: Routledge

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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a
Hospitality Marketing Management
Language: en
Pages: 673
Authors: Robert D. Reid
Categories: Business & Economics
Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons

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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali