Contrarian Branding
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Contrarian Branding
| Author | : Roland van der Vorst |
| Publisher | : |
| Total Pages | : 129 |
| Release | : 2017 |
| Genre | : Brand name products |
| ISBN | : 9789063695095 |
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Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.
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