Corporate Reputation
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Language: en
Pages: 206
Pages: 206
Type: BOOK - Published: 2010-01-26 - Publisher: John Wiley and Sons
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for a
Language: en
Pages: 355
Pages: 355
Type: BOOK - Published: 2016-05-13 - Publisher: CRC Press
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add
Language: en
Pages: 523
Pages: 523
Type: BOOK - Published: 2012-07-19 - Publisher: Oxford University Press, USA
The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to
Language: en
Pages: 482
Pages: 482
Type: BOOK - Published: 1996 - Publisher: Harvard Business Review Press
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifyi
Language: en
Pages: 656
Pages: 656
Type: BOOK - Published: 2015-06-22 - Publisher: John Wiley & Sons
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han