Country-of-origin effects on consumer product evaluations

Country-of-origin effects on consumer product evaluations
Author: Peeter W. J. Verlegh
Publisher:
Total Pages: 136
Release: 2001
Genre:
ISBN: 9789058084637

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Country-of-origin effects on consumer product evaluations
Language: en
Pages: 136
Authors: Peeter W. J. Verlegh
Categories:
Type: BOOK - Published: 2001 - Publisher:

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Product-Country Images
Language: en
Pages: 504
Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
International Marketing and the Country of Origin Effect
Language: en
Pages: 225
Authors: G. Bertoli
Categories: Business & Economics
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing

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'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel
The Effects of Country of Origin on Consumer Product Evaluations
Language: en
Pages: 197
Authors: Thomas McCall Rogers
Categories: Consumers
Type: BOOK - Published: 1992 - Publisher:

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Country of origin effect on New Zealand consumer's product evaluation
Language: en
Pages: 0
Authors: Wei Jian Huang
Categories:
Type: BOOK - Published: 2003 - Publisher:

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