Cracking the Ad Code

Cracking the Ad Code
Author: Jacob Goldenberg
Publisher: Cambridge University Press
Total Pages: 169
Release: 2009-04-09
Genre: Business & Economics
ISBN: 0521859050

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Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.


Cracking the Ad Code
Language: en
Pages: 169
Authors: Jacob Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2009-04-09 - Publisher: Cambridge University Press

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Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Cracking the Ad Code
Language: en
Pages: 169
Authors: Jacob Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2009-04-09 - Publisher: Cambridge University Press

GET EBOOK

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Advertising Theory
Language: en
Pages: 548
Authors: Shelly Rodgers
Categories: Business & Economics
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary
Handbook of Research on Narrative Advertising
Language: en
Pages: 400
Authors: Yilmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have
The Handbook of International Advertising Research
Language: en
Pages: 574
Authors: Hong Cheng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-01-21 - Publisher: John Wiley & Sons

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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo