Crafting Customer Experience Strategy
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Crafting Customer Experience Strategy
Author | : Sapna Popli |
Publisher | : Emerald Group Publishing |
Total Pages | : 176 |
Release | : 2021-05-04 |
Genre | : Business & Economics |
ISBN | : 1839097124 |
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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
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In writing Customer Experience Strategy, I worked to combine a complete strategic and executional blueprint with an easily accessed reference book. My goal is t