Creating Competitive Advantage
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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep
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Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answe
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Type: BOOK - Published: 2016-05-24 - Publisher: Harvard Business Review Press
A competitive advantage just isn't enough. Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can�
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Pages: 613
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
Language: en
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Type: BOOK - Published: 2006 - Publisher: Prentice Hall
Audience: MBA and Executive MBA strategy courses Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the
