Creating Powerful Brands

Creating Powerful Brands
Author: Leslie De Chernatony
Publisher: Routledge
Total Pages: 496
Release: 2011
Genre: Business & Economics
ISBN: 1856178498

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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.


Creating Powerful Brands
Language: en
Pages: 496
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Routledge

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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Creating Powerful Brands
Language: en
Pages: 489
Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2012-11-27 - Publisher: Routledge

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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author
Creating Powerful Brands in Consumer, Service and Industrial Markets
Language: en
Pages: 489
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Routledge

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"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Creating Powerful Brands
Language: en
Pages: 282
Authors: Leslie De Chernatony
Categories: Brand name products
Type: BOOK - Published: 1992 - Publisher: Routledge

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When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about br