Critical Branding
Language: en
Pages: 353
Authors: Caroline Koegler
Categories: Literary Criticism
Type: BOOK - Published: 2018-03-13 - Publisher: Routledge

GET EBOOK

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies’ ‘longstanding
Critical Branding
Language: en
Pages: 228
Authors: Caroline Koegler
Categories: Branding (Marketing)
Type: BOOK - Published: 2020-02-25 - Publisher:

GET EBOOK

This book provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relation
Critical Marketing
Language: en
Pages: 269
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

GET EBOOK

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not ta
Inclusive Place Branding
Language: en
Pages: 310
Authors: Mihalis Karavatzis
Categories: Business & Economics
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge

GET EBOOK

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
Critical Theory and Interaction Design
Language: en
Pages: 840
Authors: Jeffrey Bardzell
Categories: Computers
Type: BOOK - Published: 2018-12-04 - Publisher: MIT Press

GET EBOOK

Classic texts by thinkers from Althusser to Žižek alongside essays by leaders in interaction design and HCI show the relevance of critical theory to interacti