Crm In Financial Services
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CRM in Financial Services
| Author | : Bryan Foss |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 724 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780749436964 |
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Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
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Language: en
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Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
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