Cross Cultural Research Methods
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Cross-Cultural Research Methods in Psychology
Author | : David Matsumoto |
Publisher | : Cambridge University Press |
Total Pages | : |
Release | : 2010-10-11 |
Genre | : Psychology |
ISBN | : 1139493140 |
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Cross-cultural research is now an undeniable part of mainstream psychology and has had a major impact on conceptual models of human behavior. Although it is true that the basic principles of social psychological methodology and data analysis are applicable to cross-cultural research, there are a number of issues that are distinct to it, including managing incongruities of language and quantifying cultural response sets in the use of scales. Cross-Cultural Research Methods in Psychology provides state-of-the-art knowledge about the methodological problems that need to be addressed if a researcher is to conduct valid and reliable cross-cultural research. It also offers practical advice and examples of solutions to those problems and is a must-read for any student of culture.
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