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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation
"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of m
This open access volume assesses the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. Wit
The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, en
Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are dev
