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"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of m
What is the total cost related to deploying Cross-media marketing, including any consulting or professional services? Has the Cross-media marketing work been fa
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing
