Strategic Marketing
Language: de
Pages: 316
Authors: Frank Bradley
Categories: Business & Economics
Type: BOOK - Published: 2003-06-02 - Publisher: John Wiley & Sons

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Provides a short and concise look at the field. * Presents information that will have an international appeal.
The Customer Centricity Playbook
Language: en
Pages: 136
Authors: Peter Fader
Categories: Business & Economics
Type: BOOK - Published: 2018-10-30 - Publisher: University of Pennsylvania Press

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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
The Customer-Driven Culture: A Microsoft Story
Language: en
Pages: 211
Authors: Travis Lowdermilk
Categories: Business & Economics
Type: BOOK - Published: 2020-02-24 - Publisher: O'Reilly Media

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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform thei
Designing the Customer-Centric Organization
Language: en
Pages: 208
Authors: Jay R. Galbraith
Categories: Business & Economics
Type: BOOK - Published: 2011-01-06 - Publisher: John Wiley & Sons

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Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p
Customer Innovation
Language: en
Pages: 263
Authors: Marion Debruyne
Categories: Business & Economics
Type: BOOK - Published: 2014-05-03 - Publisher: Kogan Page Publishers

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A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely o