Customer Experience Cx Engineering In Aerospace And Defense
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Customer Experience (CX) Engineering in Aerospace and Defense:
Author | : Dr. Lynn Phillips |
Publisher | : Archway Publishing |
Total Pages | : 377 |
Release | : 2024-03-26 |
Genre | : Business & Economics |
ISBN | : 1665754885 |
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The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
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