Customer Loyalty and Brand Management
Language: en
Pages: 122
Authors: María Jesús Yagüe Guillén
Categories: Business & Economics
Type: BOOK - Published: 2019-09-23 - Publisher: MDPI

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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for b
Brand Intimacy
Language: en
Pages: 357
Authors: Mario Natarelli
Categories: Business & Economics
Type: BOOK - Published: 2017-10-23 - Publisher: Hatherleigh Press

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection
Customer Loyalty and Brand Management
Language: en
Pages: 122
Authors: María Jesús Yagüe Guillén
Categories: Communication. Mass media
Type: BOOK - Published: 2019 - Publisher:

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Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for bra
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Language: en
Pages: 125
Authors: Jessica Salver
Categories: Travel
Type: BOOK - Published: 2009-10-14 - Publisher: GRIN Verlag

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Diploma Thesis from the year 2005 in the subject Tourism - Hotel Management, grade: 1,0, University resin university for applied sciences, language: English, ab
Brand Loyalty and Customer Retention Strategy
Language: en
Pages: 172
Authors: Nazimudeen Saleem
Categories:
Type: BOOK - Published: 2019-08 - Publisher:

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One of the key objectives of any branding strategy is to attract and retain customers by building customer loyalty. Increasingly though firms employ loyalty car