Databases for Small Business

Databases for Small Business
Author: Anna Manning
Publisher: Apress
Total Pages: 319
Release: 2015-11-21
Genre: Computers
ISBN: 1484202775

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This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue. Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency. Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy. Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization. Databases for Small Business teaches non-techie entrepreneurs and professionals how to: Design a small business database from scratch Extract the maximum profit from your data Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data


Databases for Small Business
Language: en
Pages: 319
Authors: Anna Manning
Categories: Computers
Type: BOOK - Published: 2015-11-21 - Publisher: Apress

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This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really nee
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Database models developed by a team of leading Microsoft Access MVPs that provide ready-to-use solutions for sales, marketing, customer management and other key
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A practical guide to computer usage for owners of small businesses, relating to Microsoft Office and Windows 95. The text offers worked examples from each of th
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Language: en
Pages: 380
Authors: H. Landstrom
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Type: BOOK - Published: 2007-12-31 - Publisher: Springer Science & Business Media

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Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the