Defending Your Brand
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Defending Your Brand
Author | : T. Calkins |
Publisher | : Springer |
Total Pages | : 294 |
Release | : 2017-06-30 |
Genre | : Business & Economics |
ISBN | : 1137511869 |
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Language: en
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