Delivering the Promise of Your Brand
Language: en
Pages: 19
Authors: Brian D. Till
Categories: Business & Economics
Type: BOOK - Published: 2009-10-16 - Publisher: Pearson Education

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This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digi
Delivering the Promise of Your Brand, Keeping the Promise ... and Other Keys to Creating Brands People Love
Language: en
Pages: 7
Authors: Brian Till
Categories: Branding (Marketing)
Type: BOOK - Published: 2010 - Publisher:

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"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyo
Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
Language: en
Pages: 22
Authors: Brian D. Till
Categories: Business & Economics
Type: BOOK - Published: 2009-10-16 - Publisher: Pearson Education

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This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and dig
Powerful Social Media, Branding, PR Practices (Collection)
Language: en
Pages: 249
Authors: FT Press Delivers
Categories: Business & Economics
Type: BOOK - Published: 2010-07-01 - Publisher: Pearson Education

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Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits! How to leverage t
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Language: en
Pages: 290
Authors: Duane Knapp
Categories: Business & Economics
Type: BOOK - Published: 2008-04-13 - Publisher: McGraw Hill Professional

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Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the righ