Design In Business
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The Design of Business
| Author | : Roger L. Martin |
| Publisher | : Harvard Business Press |
| Total Pages | : 209 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1422177807 |
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Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
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