Designing Health Messages
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Designing Health Messages
| Author | : Edward W. Maibach |
| Publisher | : SAGE |
| Total Pages | : 324 |
| Release | : 1995-02-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780803953987 |
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The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
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