Destination Branding for Small Cities

Destination Branding for Small Cities
Author: Bill Baker
Publisher: Destination Branding Book
Total Pages: 196
Release: 2007
Genre: Business & Economics
ISBN: 9780979707605

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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.


Destination Branding for Small Cities
Language: en
Pages: 196
Authors: Bill Baker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book

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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Place Branding for Small Cities, Regions and Downtowns
Language: en
Pages: 246
Authors: Bill Baker
Categories:
Type: BOOK - Published: 2019-06-05 - Publisher: Independently Published

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Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst
How to Brand Nations, Cities and Destinations
Language: en
Pages: 212
Authors: T. Moilanen
Categories: Business & Economics
Type: BOOK - Published: 2008-12-14 - Publisher: Springer

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
An Insider's Guide to Place Branding
Language: en
Pages: 276
Authors: Florian Kaefer
Categories: Business & Economics
Type: BOOK - Published: 2021-03-29 - Publisher: Springer Nature

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
Place Branding for Small Cities, Regions & Downtowns - 4th Edition
Language: en
Pages: 0
Authors: Bill Baker
Categories: Business & Economics
Type: BOOK - Published: 2024-08-05 - Publisher:

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The 'Place Branding for Small Cities' books have garnered global recognition and are celebrated as groundbreaking classics by readers and experts worldwide. Thi