2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets
Author: Denny Hatch
Publisher: McGraw Hill Professional
Total Pages: 374
Release: 1999-02
Genre: Business & Economics
ISBN: 9780844203492

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Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.


2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets
Language: en
Pages: 374
Authors: Denny Hatch
Categories: Business & Economics
Type: BOOK - Published: 1999-02 - Publisher: McGraw Hill Professional

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Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these p
Direct Marketing Success
Language: en
Pages: 250
Authors: Freeman F. Gosden
Categories: Business & Economics
Type: BOOK - Published: 1989-12-13 - Publisher: Wiley

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For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts g
Direct Marketing Success Stories-- and the Strategies that Built the Businesses
Language: en
Pages: 278
Authors: Bob Stone
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: N T C Business Books

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Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be lea
No B.S. Direct Marketing
Language: en
Pages: 196
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
Successful Direct Marketing Methods
Language: en
Pages: 538
Authors: Bob Stone
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher:

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