Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments
Author: Gekonge, Christopher O.
Publisher: IGI Global
Total Pages: 391
Release: 2013-09-30
Genre: Business & Economics
ISBN: 1466645717

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Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.


Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments
Language: en
Pages: 391
Authors: Gekonge, Christopher O.
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: IGI Global

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Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportu
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Type: BOOK - Published: 2014-04-30 - Publisher: IGI Global

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Current research often highlights the importance of financial markets as well as financial system development. However, the current literature in this field sti
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Type: BOOK - Published: 2013-12-31 - Publisher: IGI Global

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As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be
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As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into