Essentials Of E Commerce
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E-commerce Essentials
| Author | : Kenneth C. Laudon |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Commerce |
| ISBN | : 9780133544985 |
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Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
