Export Development and Promotion: The Role of Public Organizations

Export Development and Promotion: The Role of Public Organizations
Author: F.H. Rolf Seringhaus
Publisher: Springer Science & Business Media
Total Pages: 369
Release: 2012-12-06
Genre: Business & Economics
ISBN: 1461540305

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Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.


Export Development and Promotion: The Role of Public Organizations
Language: en
Pages: 400
Authors: F.H. Rolf Seringhaus
Categories: Business & Economics
Type: BOOK - Published: 1991-02-28 - Publisher: Springer

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Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they br
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Development Assistance Gone Wrong
Language: en
Pages: 44
Authors: Donald B. Keesing
Categories: Ayuda al desarrollo
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Policies impending and neglecting the development of commercial services are a significant cause of the difficulties developing countries experience trying to e
Export Development and Promotion: The Role of Public Organizations
Language: en
Pages: 369
Authors: F.H. Rolf Seringhaus
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

GET EBOOK

Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they br
International Perspectives on Trade Promotion and Assistance
Language: en
Pages: 272
Authors: S. Tamer Cavusgil
Categories: Business & Economics
Type: BOOK - Published: 1990-04-06 - Publisher: Praeger

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As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought