Extended Reality in Practice

Extended Reality in Practice
Author: Bernard Marr
Publisher: John Wiley & Sons
Total Pages: 272
Release: 2021-04-21
Genre: Business & Economics
ISBN: 111969938X

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EXTENDED REALITY IN PRACTICE As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‐profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.


Extended Reality in Practice
Language: en
Pages: 272
Authors: Bernard Marr
Categories: Business & Economics
Type: BOOK - Published: 2021-04-21 - Publisher: John Wiley & Sons

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EXTENDED REALITY IN PRACTICE As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their enc
Extended Reality in Practice
Language: en
Pages: 272
Authors: Bernard Marr
Categories: Business & Economics
Type: BOOK - Published: 2021-04-19 - Publisher: John Wiley & Sons

GET EBOOK

EXTENDED REALITY IN PRACTICE As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their enc
Creating Augmented and Virtual Realities
Language: en
Pages: 372
Authors: Erin Pangilinan
Categories: Computers
Type: BOOK - Published: 2019-03-18 - Publisher: "O'Reilly Media, Inc."

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Despite popular forays into augmented and virtual reality in recent years, spatial computing still sits on the cusp of mainstream use. Developers, artists, and
Emerging Advancements for Virtual and Augmented Reality in Healthcare
Language: en
Pages: 308
Authors: Coelho, Luis Pinto
Categories: Computers
Type: BOOK - Published: 2021-12-10 - Publisher: IGI Global

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Within the last few years, devices that are increasingly capable of offering an immersive experience close to reality have emerged. As devices decrease in size,
Mixed and Augmented Reality in Medicine
Language: en
Pages: 244
Authors: Terry M. Peters
Categories: Science
Type: BOOK - Published: 2018-10-26 - Publisher: CRC Press

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Augmented reality (AR) is transforming how we work, learn, play and connect with the world, and is now being introduced to the field of medicine, where it is re