Fashion as Communication
Language: en
Pages: 224
Authors: Malcolm Barnard
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-10-18 - Publisher: Routledge

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What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences betwe
Fashion Marketing and Communication
Language: en
Pages: 273
Authors: Olga Mitterfellner
Categories: Business & Economics
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge

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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Fashion Communication
Language: en
Pages: 336
Authors: Teresa Sádaba
Categories: Business & Economics
Type: BOOK - Published: 2021-09-20 - Publisher: Springer Nature

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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
Fashion Branding and Communication
Language: en
Pages: 199
Authors: Byoungho Jin
Categories: Business & Economics
Type: BOOK - Published: 2017-04-26 - Publisher: Springer

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu
Fashion Theory
Language: en
Pages: 244
Authors: Malcolm Barnard
Categories: Art
Type: BOOK - Published: 2014-03-26 - Publisher: Routledge

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Fashion Theory: An Introduction explains some of the most influential and important theories on fashion: it brings to light the presuppositions involved in the