Foundations Of Marketing
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Foundations of Marketing with Redemption Card
| Author | : David Jobber |
| Publisher | : |
| Total Pages | : |
| Release | : 2006-02-01 |
| Genre | : |
| ISBN | : 9780077122287 |
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Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter cas
