From Principles To Profit
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Profits With Principles
| Author | : Ira A. Jackson |
| Publisher | : Broadway Business |
| Total Pages | : 402 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 0385501633 |
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Draws on detailed case studies from more than fifty top companies to demonstrate how engaging in ethical practices can enable businesses to gain a competitive advantage, improve a brand image, secure consumer loyalty, and foster greater employee satisfaction.
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