Get The Buzz On Biz
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Buzzmarketing
Author | : Mark Hughes |
Publisher | : Penguin |
Total Pages | : 262 |
Release | : 2005-07-07 |
Genre | : Business & Economics |
ISBN | : 1101218401 |
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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
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