Global Electronic Commerce
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Global Electronic Commerce
| Author | : J. Christopher Westland |
| Publisher | : MIT Press |
| Total Pages | : 618 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780262232050 |
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Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
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For courses in Electronic Commerce. Global e-Commerce: Text and Cases builds theory, fundamentals and structure to show how business models are being transforme
