Global Supply Chain Groups Guide To Demand Management

To effectively address tomorrow's supply chain challenges, students and practitioners must learn how to recognize problems, identify and evaluate potential solutions, and design effective methods of implementation. For those first entering the field, business case analysis is the best available substitute for hands-on, sleeves-rolled-up experience. For professionals, business case analysis offers a unique opportunity to become familiar with a wide range of scenarios, anticipate future challenges, and prepare for career growth. This book provides multiple, realistic, fact-based scenarios for both academic and managerial analysis of supply chain problems across a wide spectrum of contexts. Its 13 award-winning, custom-designed scenarios have been written by world-renowned experts commissioned by the Council of Supply Chain Management Professionals (CSCMP) and edited by Robert M. Frankel, one of the field's leading educators. Each case addresses multiple supply chain/logistics domains, touches multiple functional aspects of the firm, and fully reflects today's complexities. Readers are introduced to the latest best practices as they learn how to integrate functional activities ranging from forecasting and demand planning through order fulfillment and post-sales service. The Council of Supply Chain Management Professionals (CSCMP) is the preeminent worldwide professions association dedicated to the advancement and dissemination of research and knowledge on supply chain management. With nearly 10,000 members representing nearly all industry sectors, government, and academia from 67 countries, CSCMP members are the leading practitioners and authorities in the fields of logistics and supply chain management. Book jacket.