Globalizing Ideal Beauty
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Globalizing Ideal Beauty
| Author | : D. Sutton |
| Publisher | : Springer |
| Total Pages | : 215 |
| Release | : 2009-09-14 |
| Genre | : Business & Economics |
| ISBN | : 0230100430 |
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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
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