Great Brand Blunders
Language: en
Pages: 186
Authors: Rob Gray
Categories: Business & Economics
Type: BOOK - Published: 2014-02-25 - Publisher: Crimson

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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? H
Great Brand Blunders
Language: en
Pages: 240
Authors: Rob Gray
Categories: Business & Economics
Type: BOOK - Published: 2014-02-25 - Publisher: Hachette UK

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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? H
Brand Failures
Language: en
Pages: 276
Authors: Matt Haig
Categories: Brand choice
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that
Brand Blunders
Language: en
Pages: 0
Authors: Kim Publication
Categories:
Type: BOOK - Published: 2023-12 - Publisher: Independently Published

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In the captivating journey of "Brand Blunders," join me as we delve into the fascinating world of branding. From colossal triumphs to colossal failures, this bo
A short course in international marketing blunders [electronic resource]
Language: en
Pages: 187
Authors: Michael White
Categories: Business failures
Type: BOOK - Published: 2009 - Publisher: World Trade Press

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