Guerrilla Marketing Attack
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Guerrilla Marketing Attack
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 212 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : 9780395502204 |
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At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
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Language: en
Pages: 212
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Type: BOOK - Published: 1989 - Publisher: Houghton Mifflin Harcourt
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Franchisees learn how to write a marketing plan, launch and maintain an ongoing marketing attack, understand their role as a franchisee, and reach sales and pro