Handbook of Culture and Consumer Behavior

Handbook of Culture and Consumer Behavior
Author: Sharon Ng
Publisher: Oxford University Press, USA
Total Pages: 369
Release: 2015
Genre: Business & Economics
ISBN: 0199388520
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Download Handbook of Culture and Consumer Behavior Book in PDF, Epub and Kindle

In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.


Handbook of Culture and Consumer Behavior
Language: en
Pages: 369

Handbook of Culture and Consumer Behavior

Authors: Sharon Ng
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA

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In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine t
The SAGE Handbook of Consumer Culture
Language: en
Pages: 748

The SAGE Handbook of Consumer Culture

Authors: Olga Kravets
Categories: Business & Economics
Type: BOOK - Published: 2018-01-01 - Publisher: SAGE

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The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been ful
Consumer Behavior and Culture
Language: en
Pages: 425

Consumer Behavior and Culture

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Handbook of Cultural Psychology
Language: en
Pages: 913

Handbook of Cultural Psychology

Authors: Shinobu Kitayama
Categories: Psychology
Type: BOOK - Published: 2010-01-01 - Publisher: Guilford Press

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Bringing together leading authorities, this definitive handbook provides a comprehensive review of the field of cultural psychology. Major theoretical perspecti
Gender, Culture, and Consumer Behavior
Language: en
Pages: 484

Gender, Culture, and Consumer Behavior

Authors: Cele C. Otnes
Categories: Business & Economics
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of