Handbook of Customer Engagement in Tourism Marketing

Handbook of Customer Engagement in Tourism Marketing
Author: Raouf A. Rather
Publisher: Edward Elgar Publishing
Total Pages: 382
Release: 2023-10-06
Genre: Business & Economics
ISBN: 180220394X

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Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.


Handbook of Customer Engagement in Tourism Marketing
Language: en
Pages: 382
Authors: Raouf A. Rather
Categories: Business & Economics
Type: BOOK - Published: 2023-10-06 - Publisher: Edward Elgar Publishing

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Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in
Handbook of Research on Customer Engagement
Language: en
Pages: 544
Authors: Linda D. Hollebeek
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr
The Handbook of Managing and Marketing Tourism Experiences
Language: en
Pages: 579
Authors: Marios Sotiriadis
Categories: Business & Economics
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
Handbook on Tourism and Social Media
Language: en
Pages: 528
Authors: Gursoy, Dogan
Categories: Business & Economics
Type: BOOK - Published: 2022-02-11 - Publisher: Edward Elgar Publishing

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This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media
The Routledge Handbook of Tourism Experience Management and Marketing
Language: en
Pages: 655
Authors: Saurabh Kumar Dixit
Categories: Business & Economics
Type: BOOK - Published: 2020-06-08 - Publisher: Routledge

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The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou