Handbook Of Market Segmentation
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Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2004 - Publisher: Psychology Press
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the
Language: en
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Pages: 268
Type: BOOK - Published: 2013-10-31 - Publisher: Routledge
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most com
Language: en
Pages: 173
Pages: 173
Type: BOOK - Published: 2014-05-12 - Publisher: Routledge
The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segm
Language: en
Pages: 82
Pages: 82
Type: BOOK - Published: 1994-01-01 - Publisher: Cengage Learning Emea
Using a step-by-step approach, the author leads the reader through the various stages of identification, implementation and maintenance of a coherent market seg
Language: en
Pages: 721
Pages: 721
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
