Handbook of Research on Effective Marketing in Contemporary Globalism

Handbook of Research on Effective Marketing in Contemporary Globalism
Author: Christiansen, Bryan
Publisher: IGI Global
Total Pages: 491
Release: 2014-06-30
Genre: Business & Economics
ISBN: 1466662212

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The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.


Handbook of Research on Effective Marketing in Contemporary Globalism
Language: en
Pages: 491
Authors: Christiansen, Bryan
Categories: Business & Economics
Type: BOOK - Published: 2014-06-30 - Publisher: IGI Global

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The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must alw
Handbook of Research on Effective Marketing in Contemporary Globalism
Language: en
Pages: 463
Authors:
Categories: Consumers
Type: BOOK - Published: 2014 - Publisher:

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This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high
Explaining Effective Marketing in Contemporary Globalism
Language: en
Pages: 52
Authors: Kelechikwu Emmanuel Oguejiofor
Categories: Business & Economics
Type: BOOK - Published: 2014-07-26 - Publisher: Trafford Publishing

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For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendations-both theoretical and practical implications-t
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Language: en
Pages: 539
Authors: Ta?k?ran, Nurdan Öncel
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert
Handbook of Research on Race, Gender, and the Fight for Equality
Language: en
Pages: 777
Authors: Prescott, Julie
Categories: Social Science
Type: BOOK - Published: 2016-03-31 - Publisher: IGI Global

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Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all