Handbook Of Research On Gender And Marketing
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Handbook of Research on Gender and Marketing
| Author | : Susan Dobscha |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 352 |
| Release | : 2019 |
| Genre | : |
| ISBN | : 1788115384 |
Download Handbook of Research on Gender and Marketing Book in PDF, Epub and Kindle
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
