Handbook of Research on Integrating Social Media Into Strategic Marketing

Handbook of Research on Integrating Social Media Into Strategic Marketing
Author:
Publisher: Business Science Reference
Total Pages: 0
Release: 2015
Genre: Internet marketing
ISBN: 9781466683556

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Handbook of Research on Integrating Social Media Into Strategic Marketing
Language: en
Pages: 0
Authors:
Categories: Internet marketing
Type: BOOK - Published: 2015 - Publisher: Business Science Reference

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Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 462
Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Language: en
Pages: 539
Authors: Ta?k?ran, Nurdan Öncel
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Language: en
Pages: 198
Authors: Ekhlassi, Amir
Categories: Business & Economics
Type: BOOK - Published: 2018-01-12 - Publisher: IGI Global

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
The SAGE Handbook of Social Media Marketing
Language: en
Pages: 425
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising