Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management
Author: Pousttchi, Key
Publisher: IGI Global
Total Pages: 582
Release: 2009-11-30
Genre: Computers
ISBN: 1605660752
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Download Handbook of Research on Mobile Marketing Management Book in PDF, Epub and Kindle

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.


Handbook of Research on Mobile Marketing Management
Language: en
Pages: 582

Handbook of Research on Mobile Marketing Management

Authors: Pousttchi, Key
Categories: Computers
Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Handbook of Research Methods for Marketing Management
Language: en
Pages: 392

Handbook of Research Methods for Marketing Management

Authors: Nunkoo, Robin
Categories: Business & Economics
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing

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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
Handbook of Marketing Strategy
Language: en
Pages: 529

Handbook of Marketing Strategy

Authors: Venkatesh Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Language: en
Pages: 471

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Authors: El-Gohary, Hatem
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

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The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,
Mobile Marketing Management
Language: en
Pages: 444

Mobile Marketing Management

Authors: Hongbing Hua
Categories: Business & Economics
Type: BOOK - Published: 2019-03-18 - Publisher: CRC Press

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With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are up