Handbook of Strategic e-Business Management

Handbook of Strategic e-Business Management
Author: Francisco J. Martínez-López
Publisher: Springer Science & Business Media
Total Pages: 1004
Release: 2013-11-19
Genre: Business & Economics
ISBN: 3642397476

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.


Handbook of Strategic e-Business Management
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Type: BOOK - Published: 2013-11-19 - Publisher: Springer Science & Business Media

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