Hospitality Marketing and Consumer Behavior

Hospitality Marketing and Consumer Behavior
Author: Vinnie Jauhari
Publisher: CRC Press
Total Pages: 360
Release: 2017-06-26
Genre: Business & Economics
ISBN: 1771883790

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.


Hospitality Marketing and Consumer Behavior
Language: en
Pages: 360
Authors: Vinnie Jauhari
Categories: Business & Economics
Type: BOOK - Published: 2017-06-26 - Publisher: CRC Press

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experi
Consumer Behaviour in Hospitality and Tourism
Language: en
Pages: 150
Authors: Saurabh Kumar Dixit
Categories: Business & Economics
Type: BOOK - Published: 2021-09-15 - Publisher: Routledge

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Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward th
Consumer Behavior in Tourism and Hospitality Research
Language: en
Pages: 197
Authors: Arch G. Woodside
Categories: Business & Economics
Type: BOOK - Published: 2017-08-09 - Publisher: Emerald Group Publishing

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The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consu
Consumer Behaviour in Hospitality and Tourism
Language: en
Pages: 143
Authors: Saurabh Kumar Dixit
Categories: Business & Economics
Type: BOOK - Published: 2021-09-15 - Publisher: Taylor & Francis

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Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward th
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Language: en
Pages: 484
Authors: Saurabh Kumar Dixit
Categories: Business & Economics
Type: BOOK - Published: 2017-04-07 - Publisher: Taylor & Francis

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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t